Genesis Program: Connect. Learn. Grow.
An ACEC/MA Leadership Education Program
May 7, 14, 21, 3:00 PM – 6:00 PM
at CDM Smith
Thank you CDM Smith for providing this location.
Advance Registration by April 26, 2024
REGISTRATION FORM
Building a professional career requires you to develop an expertise in more than just technical skills. In Genesis, you’ll learn about a range of appropriate protocols, values, ethics, reputation and relationship-building strategies to help you advance your career.
ACEC/MA's Genesis Program provides this foundation for moving forward.
Three carefully designed instructional sessions address key topics identified by firm leaders as vital for the professional with about 3-5 years experience. These engaging sessions will give you new techniques and insights through discussion and instructional exercises.
Cost
$600 / person from ACEC/MA Member Firms*
$850 / person from Non-Member Firms
*If your firm is an ACEC/MA Member, you’re an ACEC/MA Member.
Participation is limited to 30 people. Registration is first-come, first served, but we will create a waiting list when the class is full. Register by fax or email completed forms to (617) 227-6783 or [email protected]. Email or call 617-227-5551 with any questions.
Session 1: Tuesday, May 7, 2024, 3 – 6 PM
How Your Firm Gets Business
Instructor: Lori Chicoyne, Affinity Business Development, Founder & Strategic BD Advisor and Becky Bozadjian, VP, Strategic Growth Team, WSP
What roles do marketing and business development play in running a successful firm? A big picture overview of marketing & BD for technical professionals where you’ll learn how you can contribute to winning work. Topics include: marketing & BD lifecycle, networking and building relationships, and how to deliver a winning pursuit. You’ll be an active participant, learning the importance of go/no-go decisions, how to network and develop your elevator pitch, best social media practices, & what goes into creating winning proposals.
Session 2: Tuesday, May 14, 2024, 3 – 6 PM
Personal Communication Effectiveness
Instructor: Paul Weisman, PE, President, Smart Conversations®
Skill-building in key communication areas that will improve your ability to work successfully with colleagues, supervisors and in teams. Topics include: Personal Mastery, Professional Conversation, and Interpersonal Collaboration. The goal is to build confidence in your ability to exchange information while enhancing rapport and working-relationships.
Session 3: Tuesday, May 21, 2024, 3 – 6 PM
How a Firm Makes a Profit – The Business Side of Engineering
Instructor: Kevin R. Dandrade, PE, PTOE, Principal / Vice President, TEC / The Engineering Corp
Focus on how and why an engineering firm makes a profit. Kevin covers project and firm economics, overhead, how billing rates are established, utilization importance, the difference between project and firm profits, plus how & why managers benchmark economic indicators against other firms. Key concept: to keep an engineering firm afloat, you need to know more than just engineering.
ACEC/MA Genesis Program
American Council of Engineering Companies/Massachusetts
The Engineering Center, One Walnut St, Boston, MA 02108-3616
Tel: 617-227-5551 | Fax: 617-227-6783 | Email ACEC/MA